Customer Behaviour and Sentiment Due to The COVID-19 Global Pandemic

Research background: Identifying customer behaviour is one of the most critical activities in implementation and evaluation analytical phase company’s algorithm for marketing activities. Analyses are performed based on research aimed at identifying psychological processes an individual, related to selection goods services meet his needs desires, distribution available resources (money, time, effort) into items consumption overall perception thinking a specific time period. The emergence global crisis, Covid-19, has significantly changed consumer market, shopping motives sentiment. This aspect prompted several studies that have placed great emphasis factors influencing during this Purpose article: article presents results these analyses, which were carried out initial stages spread pandemic. Methods: methods used address issue analysis, synthesis comparison data obtained by primary secondary research, as well use deduction induction, draw general conclusions topic. Findings & Value added: he findings not only confirm expected change times but added value solving problem obtain important evidence immediate decision-making management companies crisis caused “force majeure”.